With denim tipped as the comeback kid of the year, making a bold statement on both the runways and high streets, it helps to know just where and how to find the true denim favourites. Whether it's vintage or designer, casual or smart that you're after, there's enough variety to satisfy every curiosity as you delve into the curious world of modern day denim.
Go West 
The eponymous Ralph Lauren label has single-handedly revived ‘Urban Western Cool', with its latest Denim & Supply range flaunting fringed backs, shades of plaid aplenty, and a range of impeccably styled distressed denim. Of the latter, whilst the entire range boasts a variety of styles, the scene-stealers are the intricately patched pieces: the denim shirts with their patriotic patches and detailed prints, and the bohemian inspired two-tone jeans. Be warned, you may find yourself buying into the promise of an entirely new wanderlust lifestyle, not just an on-trend wardrobe!
Retro Revival
Trusted vendor sites like Ebay and Etsy.com are perfect hunting grounds for vintage denim one offs; think customised studded collars and cuffs. Otherwise, dig deep into your pockets in search of quality vintage designer denim, of which Levi's Red Label Denim Shirt has been a front-runner for years. Regardless of your choice, think of each piece as an investment that will speak volumes about your personal style.
The Brave One
Go bold or…go home. There's little doubt that denim jeans will be a staple of wardrobes for an eternity, but there's no reason not to mix it up by playing with patterns and colours once in a while. If bold shades like cherry red or lime green are little too strong for your taste, try a mellower burnt orange or faded pink. Pair with neutrals - such as a loosely fitted cream blouse or a Breton (striped) shirt, and rest assured that you'll be scoring high fashion marks.